HR as competitive advantage

I think it only clicked with me about two years ago. Getting the right people is possibly the most important thing a company can do. And then keeping them. Sounds obvious and is - but when you are busy, working 8am to 8pm, and need somebody, anybody, to help you, you tend to compromise.

Jim Collins talks about it in 'Good to Great', where the thinking is, get the right people and then then figure out their roles, not the other way around. Seth Godin, the marketing genius suggested that HR should change their name to Talent. Interesting re-frame. Worth a read here.