Free student textbooks if you are willing to be exposed to ads in them. We're seeing much more of this, where advertising revenue pays instead of the student. The site is ugly but might be worth a visit here. We'll see more of this in the future.
Monday, March 17, 2008
Seth Godin (possibly one of the best known marketing people in the world) makes the point today that a CV is not enough. He went as far as to say you don't need one at all. Most people probably still need a CV but his point is very valid. To me CVs seem very dated and are a poor way to sell yourself.
Worth a read here.
Saturday, March 15, 2008
It is funny that many companies still try to capture their visitors at their website. Even people with lots of online experience don't seem to get it. Sure, we want people to visit, look around, come back occasionally and maybe even buy something.
But we need to end this concept of capturing them (as if they are some wild animal) by trying to keep them at the site as long as possible, not making it easy to click off to another site. It reminds me of when supermarkets used to change around their aisles in an attempt to keep us there longer, in the hope we will buy more. Part of this I'm sure is companies that can show stats on how long customers are staying at their site - for advertising reasons.
Which is why blogging is refreshing. Bloggers actively send their visitors off to others sites, around the blogoshere. They understand and respect their visitors.
Saturday, March 8, 2008
Saturday, February 23, 2008
I think it only clicked with me about two years ago. Getting the right people is possibly the most important thing a company can do. And then keeping them. Sounds obvious and is - but when you are busy, working 8am to 8pm, and need somebody, anybody, to help you, you tend to compromise.
Jim Collins talks about it in 'Good to Great', where the thinking is, get the right people and then then figure out their roles, not the other way around. Seth Godin, the marketing genius suggested that HR should change their name to Talent. Interesting re-frame. Worth a read here.
Sunday, February 17, 2008
Do your colleagues get paid more than you? Do they deserve it? You probably don't know exactly what they are paid, but you may have a hunch? And it's rude to ask, right? Well, maybe we shouldn't feel bad asking. Perhaps this is something that companies have instilled in us, so they don't have to answer some tricky questions.
Which is why it is so refreshing to find a company that openly gives everybody access to everybody's salaries. Whole Foods is one of America's top companies to work for, and they seem to be doing something right. Gary Hamel, a well respected business author, seems impressed and talks about them in his latest book "The Future of Management".
I found some more thoughts on the book on Buffalo Ideas if you're interested.
"We can't solve problems by using the same kind of thinking used when we created them" - Albert Einstein. The original version of this presentation was created for a Colorado high school class of 150 in August 2006 to start a conversation about what students need to be successful in 21st century. By June 2007, it had started over 5 million conversations around the world..
Saturday, February 16, 2008
Friday, February 15, 2008
Stumbled onto an Irish non-profit website today called Camara. Their mission is to get 2nd hand computers to Africa and train teachers there on how to use them and embrace technology. I like their site - simple (in a good way) and clearly exploiting web 2.0 technologies.
Apparently Irish businesses and individuals in Ireland will throw out over 1 million working computers over the next 5 years? Something Camara plan to change.
Wednesday, February 13, 2008
I see Google are inviting kids (in the states) to design their logo for special occasions - like paddy's day. They're asking kids to join in the "doodling fun" with a theme of 'What if?'
I think it's a nice way to encourage kids to be creative, giving them permission to be creative. Here for more.
Monday, February 11, 2008
I read recently that the average American has between three and five careers in a lifetime. Not jobs now - but different careers. While the studies were focused on the US, surely this is a trend that we're seeing here in Ireland? If so, what might that mean for us, our knowledge, degrees, diplomas and our skills?