Monday, March 17, 2008

Free student textbooks

Free student textbooks if you are willing to be exposed to ads in them. We're seeing much more of this, where advertising revenue pays instead of the student. The site is ugly but might be worth a visit here. We'll see more of this in the future.

Don't bother with a CV

Seth Godin (possibly one of the best known marketing people in the world) makes the point today that a CV is not enough. He went as far as to say you don't need one at all. Most people probably still need a CV but his point is very valid. To me CVs seem very dated and are a poor way to sell yourself.

Worth a read here.

Nice idea to get people interested in reading....

Nice idea to get people interested in

Saturday, March 15, 2008

Stop trying to "capture" your visitors

It is funny that many companies still try to capture their visitors at their website. Even people with lots of online experience don't seem to get it. Sure, we want people to visit, look around, come back occasionally and maybe even buy something.

But we need to end this concept of capturing them (as if they are some wild animal) by trying to keep them at the site as long as possible, not making it easy to click off to another site. It reminds me of when supermarkets used to change around their aisles in an attempt to keep us there longer, in the hope we will buy more. Part of this I'm sure is companies that can show stats on how long customers are staying at their site - for advertising reasons.

Which is why blogging is refreshing. Bloggers actively send their visitors off to others sites, around the blogoshere. They understand and respect their visitors.

Saturday, March 8, 2008

Richard Branson - "I love learning"

I've always admired Richard Branson (and was privileged to meet him briefly about 12 years ago). Here he talks to TED's Chris Anderson about his career, his companies and his passion for learning. Inspiring stuff...