Free student textbooks

Free student textbooks if you are willing to be exposed to ads in them. We're seeing much more of this, where advertising revenue pays instead of the student. The site is ugly but might be worth a visit here. We'll see more of this in the future.

Don't bother with a CV

Seth Godin (possibly one of the best known marketing people in the world) makes the point today that a CV is not enough. He went as far as to say you don't need one at all. Most people probably still need a CV but his point is very valid. To me CVs seem very dated and are a poor way to sell yourself.

Worth a read here.

Nice idea to get people interested in reading....

Nice idea to get people interested in reading....www.youtube.com/booktrailers

Stop trying to "capture" your visitors

It is funny that many companies still try to capture their visitors at their website. Even people with lots of online experience don't seem to get it. Sure, we want people to visit, look around, come back occasionally and maybe even buy something.

But we need to end this concept of capturing them (as if they are some wild animal) by trying to keep them at the site as long as possible, not making it easy to click off to another site. It reminds me of when supermarkets used to change around their aisles in an attempt to keep us there longer, in the hope we will buy more. Part of this I'm sure is companies that can show stats on how long customers are staying at their site - for advertising reasons.

Which is why blogging is refreshing. Bloggers actively send their visitors off to others sites, around the blogoshere. They understand and respect their visitors.

Richard Branson - "I love learning"

I've always admired Richard Branson (and was privileged to meet him briefly about 12 years ago). Here he talks to TED's Chris Anderson about his career, his companies and his passion for learning. Inspiring stuff...

We live a life in beta

Emerging Media's Impact on the Customer Experience

From: darmano, 11 months ago

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Is digital killing TV? No

Les Binet's Presentation

From: robjf, 6 months ago

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Les Binet's presentation from the IPA strategy group debate on "Is the digital revolution killing TV advertising?" in London on 1st August 2007.


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How much do you earn?

A poll focused on UK advertising industry with comments about pay, wages and Kate Moss:)

HR as competitive advantage

I think it only clicked with me about two years ago. Getting the right people is possibly the most important thing a company can do. And then keeping them. Sounds obvious and is - but when you are busy, working 8am to 8pm, and need somebody, anybody, to help you, you tend to compromise.

Jim Collins talks about it in 'Good to Great', where the thinking is, get the right people and then then figure out their roles, not the other way around. Seth Godin, the marketing genius suggested that HR should change their name to Talent. Interesting re-frame. Worth a read here.

A company where everybody knows everybody else's salary...

Do your colleagues get paid more than you? Do they deserve it? You probably don't know exactly what they are paid, but you may have a hunch? And it's rude to ask, right? Well, maybe we shouldn't feel bad asking. Perhaps this is something that companies have instilled in us, so they don't have to answer some tricky questions.

Which is why it is so refreshing to find a company that openly gives everybody access to everybody's salaries. Whole Foods is one of America's top companies to work for, and they seem to be doing something right. Gary Hamel, a well respected business author, seems impressed and talks about them in his latest book "The Future of Management".

I found some more thoughts on the book on Buffalo Ideas if you're interested.

What students need to be successful in 21st Century

"We can't solve problems by using the same kind of thinking used when we created them" - Albert Einstein. The original version of this presentation was created for a Colorado high school class of 150 in August 2006 to start a conversation about what students need to be successful in 21st century. By June 2007, it had started over 5 million conversations around the world..

The Machine is Us/ing Us (Final Version)

It's difficult to think of any job in any industry that won't be affected by the Internet. This is perhaps my favourite explanation of web 2.0

Technology. Empowering education

Stumbled onto an Irish non-profit website today called Camara. Their mission is to get 2nd hand computers to Africa and train teachers there on how to use them and embrace technology. I like their site - simple (in a good way) and clearly exploiting web 2.0 technologies.

Apparently Irish businesses and individuals in Ireland will throw out over 1 million working computers over the next 5 years? Something Camara plan to change.

Paper CVs seem a bit dated to me

Paper CVs seem a bit dated to me (and to Pdiddy). When you're competing for a job, I bet you're more likely to get their attention posting a video of yourself..

Doodle 4 Google

I see Google are inviting kids (in the states) to design their logo for special occasions - like paddy's day. They're asking kids to join in the "doodling fun" with a theme of 'What if?'

I think it's a nice way to encourage kids to be creative, giving them permission to be creative. Here for more.

"After Image"

While this book falls into the "marketing / advertising" category, John Grant's 'After Image' is also about how new marketing is so dependent on learning. If your career is in marketing, this is a must.

You will probably change your career 3 times...

I read recently that the average American has between three and five careers in a lifetime. Not jobs now - but different careers. While the studies were focused on the US, surely this is a trend that we're seeing here in Ireland? If so, what might that mean for us, our knowledge, degrees, diplomas and our skills?

A Vision of Students Today

I love this - a video about students - how they learn, their view of the world around them. Visit here for more info on the class of 200 (in Kansas State University) that produced it.